Most of today's trade shows and consumer showshave a large number of exhibitors using large televisions to help brand their products and promote their message to potential clients. In order to maximize the effect of your message, there are a few simple guidelines to follow. Remember, too large can be as ineffective as too small.
1) When placing a plasma, LCD or DLP television, you should set the unit so the viewer's eyes are level with the center of the screen. At shows, it is important to know if your client is going to be standing up or sitting down.
2) In general, the ideal distance for a 42 inch TV screen is between 9 and 12 feet. For a 50 inch TV screen, the distance can be up to 16 feet. Pixel distortion or motion artifacts can occur on early generation plasma monitors when displaying an incoming signal with poor resolution. However, this "pixelating" effect is lessened by increasing viewing distance from the plasma display. With early generation models I the proper distances as 8 to 12ft. on a 42" plasma tv and 12 to 16ft. or more on a 50" plasma. Now, with the many improvements that have been made to the units, the latest 50" models can be viewed comfortably from as close as 9ft to 16ft.
Also, keep in mind that a poorly planned or poor quality presentation may not have the desired effect you are seeking. Be sure, when using this technology that your graphics, and your message, a top quality.
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